Discovery Channel + CREST | Shark Week
CG shark and aquarium was integrated with a live-action shoot for slightly surreal co-branded integration between Discovery’s Shark Week and Crest.
The shoot took place on a green-screen stage. Hand animated shark, coral fish, and fully CG environment were added in post. The promo was color graded in DaVinci Resolve to add the final touch and look.In the 2020 Promax BDA Award, this spot won Silver in “Brand Integration Promo” nominee.