discovery channel / crest | shark week 2018
Discovery Partners with Crest for Shark Week Branded Integrations
What do you get when you cross a leading oral health brand with the biggest TV event of the summer? For Crest and Discovery Channel, the answer is one rather unusual trip to the dentist, Shark Week style. In this clever, new brand integration courtesy of long-time collaborating agency 2C Creative (“2C”), a great white shark gets a seat in the dentist’s chair for an unforgettable CG-fueled teeth cleaning.
The idea involved putting Shark Week and Crest together in a humorous, unique and attention grabbing custom vignette. The agency responded by leaning into a powerful combo of live action and CG to transport a shark into a very “human” scenario to which we all can relate.
What do you get when you cross a leading oral health brand with the biggest TV event of the summer? For Crest and Discovery Channel, the answer is one rather unusual trip to the dentist, Shark Week style. In this clever, new brand integration courtesy of long-time collaborating agency 2C Creative (“2C”), a great white shark gets a seat in the dentist’s chair for an unforgettable CG-fueled teeth cleaning.
The idea involved putting Shark Week and Crest together in a humorous, unique and attention grabbing custom vignette. The agency responded by leaning into a powerful combo of live action and CG to transport a shark into a very “human” scenario to which we all can relate.
Client | Discovery Channel / Crest
Production / Postproduction | 2C.TV
my role
3D / VFX Artist | Dmitri Zavyazkin
Colorist | Dmitri Zavyazkin
Animation
Color Pass
Before & After
Frames
